Orenda
Branding and Packaging
Orenda is an ethical and sustainable Australian skincare brand that I created the branding and packaging for from initial concept through to completion as my design Capstone.
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The branding and packaging was designed to communicate honesty, sustainability and inclusivity while also appealing to an eco conscious audience. The user experience has been considered in the product design. The sourced materials are sustainable and recyclable while the clear glass conveys transparency and the wood conveys Orendas natural and honest, down to earth approach.
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A challenge of this project was creating a brand that was completely inclusive and gender neutral in the design while also being visually appealing and steering away from beauty industry stereotypes.
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