A beachside Italian restaurant needed a bold and distinctive brand to match its vibrant atmosphere. Inspired by the iconic Amalfi Coast, the branding captures its essence in a fresh and playful way.

 

A key design element is the classic striped beach umbrella, reimagined as coasters with a fun twist, each coaster reveals a hidden character lounging beneath. These signature stripes are carried throughout the brand, adding movement and energy where needed.

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The custom logo type features rounded corners and smooth lines, creating a soft, inviting feel that reflects the restaurant’s relaxed, coastal vibe. A secondary shell logo was designed for versatility where a logo type would not be appropriate, , along with additional shell graphics for use in patterns and supporting brand assets. The illustrations embrace a hand-drawn, organic style, reinforcing the brand’s laid-back aesthetic while maintaining a clean and modern look.

 

The color palette consists of three shades of blue, carefully selected to evoke the freshness of the sea and the contemporary elegance of the restaurant.