Orenda is an ethical and sustainable Australian skincare brand that needed a brand and visual identity that embodied its core values of honesty, sustainability, and inclusivity while resonating with an eco-conscious audience.

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Every detail of the packaging was thoughtfully designed with user experience in mind, using sustainable and recyclable materials. The clear glass represents transparency, while the wooden elements reflect Orenda’s natural, down-to-earth philosophy.

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A key challenge of this project was creating a brand that was fully inclusive and gender-neutral while maintaining strong visual appeal and steering away from traditional beauty industry stereotypes.